Andermatt Swiss Alps AG is the driving force behind the major, sustainable transformation of Andermatt as a holiday destination. The portfolio includes apartments, hotels, cable cars, a ski school, car parks, restaurants, a golf course and a new concert hall. Over one billion Swiss francs have been invested into the new and improved Andermatt so far, with more major projects on the cards.

Creation and implementation of a new destination strategy with a focus on real estate sales. Integration of the horizontal and vertical value chain. Brand management and positioning of Andermatt as a destination on the national and international stage.
andermatt-swissalps.ch

Establishment and development of a new organisation called BE! Tourism Ltd. Development of the tourism strategy for the canton of Bern (House of Brands) and launch of the “Made in Bern” label. Consolidation of destinations within six destination management organisations (DMOs) across the canton, setting an example to be adopted by other regions. Strengthening the positioning of the canton of Bern as Switzerland’s second most important canton in terms of tourism.
madeinbern.com

Restructuring of the marketing and sales side of tourism in Lausanne. Implementation of a new strategy focusing on sport, culture, science and conferences. Launch of new markets in the Gulf countries, Australia, South America and the BRIC nations. Close partnership with the Lake Geneva & Matterhorn Region and the cantons of Vaud, Geneva and Valais.
lausanne-tourisme.ch

Development of a new destination strategy. Relaunch of the Leukerbad brand and repositioning of the destination, including the whole of the Leuk district. Member of the supervisory board of MyLeukerbad AG, a recently established operating company made up of six tourism entities, including the Leukerbad thermal baths, Torrent cable cars, Leuk/Leukerbad transportation companies, sports arena, snow resort and tourism organisation.
leukerbad.ch

Merger of tourism offices in Montreux and Vevey, incorporating the Lavaux Vineyard Terraces (UNESCO World Heritage Site). Amalgamation of 23 political districts into one destination management organisation for tourism. Launch of the Montreux Riviera brand, new CI/CD and website (montreuxriviera.com). Winner of the Milestone 2009 prize for outstanding work on a destination and brand management project. Launch of the Montreux Riviera Convention Bureau with a focus on commercial services.
montreuxriviera.com